Pitney
Bowes
A major initiative of C-level executives today is to
use new technologies to build a tightly integrated environment
that ensures that profile updates and marketing responses
from every interaction with the recipient becomes part
of the corporate knowledge base. But in order to accomplish
this initiative, mail operations executives will need
to prepare to proactively influence the revenue-generating
activities of their organizations by feeding data from
the mail stream back into the enterprise and then using
that data to shape marketing campaigns.
Print
and mail finishing operations can no longer view themselves
as an isolated function for distributing print or digital
records of business transactions. Each piece of mail
is a vital customer touch point. Intelligent Mail can
deliver significant benefits back to the enterprise
by linking output documents with call center operations,
security tracking and marketing campaign management.
Precision tracking helps the enterprise save money and
can lead to higher levels of customer satisfaction.
We
have created a software solution that can not only track
and trace each mailpiece through the entire messaging
cycle but also provides companies with a way to tie
back-end data to a dynamic, re-engineered, Web-based,
front-end customer interface.
This
solution enables businesses to re-engineer their flow
of communications by capturing customer interaction
data from the document creation process, rendering it
both on the document and in control files that synchronize
with the feeds from physical flow data and then providing
the information via browser-based reporting systems
to key business processes such as finance and treasury
operations, call center functions, security tracking
and marketing campaign management.
This
software solution provides a means to verify mailpiece
integrity, track on the piece level, obtain proof of
mailing and acceptance processing, aid in fraud detection
and collection efforts, facilitate image archiving,
integrate with customer call centers and self-help resources
and provide early detection of undeliverable mail as
well as proactive delivery notification.
Intelligent
Mail will be a cornerstone of a competitive company's
customer relationship management strategy and it will
capitalize on the synergies of all customer touch points.
Looking ahead, Intelligent Mail will prove to be the
new "secret weapon" for innovative industry
leaders to gain market share in 2003. www.pitneybowes.com
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