Stamford,
Conn. and San Mateo, Calif. June 17, 2002 --
Pitney Bowes Inc. (NYSE: PBI), a four-billion dollar
global provider of integrated mail and document management
solutions, today announced that it has joined the Siebel
Alliance Program as a Strategic Partner. Siebel Systems,
Inc. (Nasdaq: SEBL) is the world's leading provider
of eBusiness applications software. As a result of this
alliance, Siebel Systems and Pitney Bowes will co-market
solutions and integrate technology that help joint customers
better utilize the information contained in their mail,
document, and messaging processes and leverage this
information for more effective Customer Relationship
Management (CRM). Gartner forecasts that the overall
CRM market will grow to $25.3 billion in 2002 and will
reach $47 billion by 2006.
Siebel Systems provides an integrated family of eBusiness
applications software, enabling multichannel sales,
marketing, and customer service systems to be deployed
over the Web, in call centers, in the field, through
reseller channels, and across retail and dealer networks.
Pitney Bowes provides core competencies in all aspects
of the mail channel from document creation to distribution
and receipt in traditional methods as well as the growing
medium of digital document delivery. Pitney Bowes will
integrate its document technology with Siebel eBusiness
Applications, specifically Siebel Marketing 7¾which
delivers a comprehensive solution for the complete design,
execution, and management of personalized, permission-based
campaigns across all channels of customer interaction;
and Siebel Call Center 7¾the market-leading application
for call centers to create a unique, market-leading
solution for customers that utilize technologies from
both companies.
"The
integration of Pitney Bowes' solutions better enables
users of Siebel eBusiness Applications to achieve an
accurate and complete view of their customer, across
multiple databases, to strengthen their customer interactions,"
said Brian Baxendale, group president, Pitney Bowes
Document Messaging Technologies. "Together Siebel Systems
and Pitney Bowes provide an integrated, multichannel,
multiline of business, permission-based, personalized,
measurable solution that builds long-lasting and profitable
customer relationships."
"Joint
customers can integrate the Pitney Bowes messaging solutions
into a variety of Siebel eBusiness Applications," said
Jeffrey Scheel, Vice President and General Manager,
Alliances for Siebel Systems. "Pitney Bowes' expertise
in statement processing, document tracking, address
data quality, and message production and distribution
analytics will enable our joint clients to increase
response rates and expand their revenue opportunities."
The
automated mail channel has many advantages for businesses
seeking to manage their customer relationships. Mail
is less intrusive than email or telemarketing campaigns
and each piece has a longer shelf life. Consumer-focused
studies from several sources support the conclusion
that the arrival of mail is a meaningful and valued
"moment." In addition, the results of direct mail are
predictable and consistent from one campaign to another
and can be easily refined and targeted for improved
results.
The
joint Pitney Bowes-Siebel Marketing 7 integration addresses
the need to create high-value, customer-focused communications
by blending one-to-one messages into mission-critical
transactional documents. These are documents that the
consumer opens and reviews with greater scrutiny than
a general marketing piece, giving the marketing message
greater opportunity for penetration and response. Pitney
Bowes will integrate its data, address, and addressee
quality solutions into Siebel Marketing 7 to ensure
the right person in each household receives the right
offer.
"The
partnership between Pitney Bowes and Siebel Systems
enables coordinated interaction with existing and potential
customers across all touchpoints-mail, email, Web, parcel,
and call center-according to customer preferences,"
said Mikael Hook of the independent research firm Current
Analysis. "The value is that data from the entire process
is gathered and made available to optimize each customer
experience and better target the next communication."
The
Pitney Bowes solution suite will also enable call center
service representatives that use Siebel Call Center
7 to more rapidly and accurately respond to billing,
invoice, statement, policy, and other physical and/or
electronic statement inquiries by providing an "as-built"
rendering of the document, thereby increasing customer
satisfaction.
About
Pitney Bowes:
Pitney Bowes Inc. is a $4.1 billion global provider
of integrated mail and document management solutions
headquartered in Stamford, Conn. Pitney Bowes Document
Messaging Technologies features leading-edge large-scale
solutions. The company's broad portfolio of products
and services, software, and financing adds value to
messages by reducing end-to-end costs, increasing user
convenience and ensuring delivery reliability and security.
More information about Pitney Bowes or "Closed-Loop"
messaging can be found at http://www.pb.com
or by calling toll free 800 983-9368.
About Siebel Systems
Siebel Systems, Inc. (Nasdaq: SEBL) is the world's leading
provider of eBusiness applications software. Siebel
Systems provides an integrated family of eBusiness applications
software, enabling multichannel sales, marketing, and
customer service systems to be deployed over the Web,
in call centers, in the field, through reseller channels,
and across retail and dealer networks. Siebel Systems'
sales and service facilities are located in more than
32 countries. For more information, please visit Siebel
Systems' Web site at http://www.siebel.com.
Media Contact:
Siebel Systems
Teddi Swenson
Siebel Systems Public Relations
650-477-4316
tswenson@siebel.com
Christopher
Tessier
Pitney Bowes Inc.
203 351-7210
Christopher.Tessier@pb.com
*
Except for the historical information contained herein,
this press release contains forward-looking statements
that involve risk or uncertainties. Future operating
results of Siebel Systems and Pitney Bowes may differ
from the results discussed or forecasted in the forward-looking
statements due to factors that include, but are not
limited to, risks associated with customer relations,
such as the availability of products and services, customer
implementation of products and services, relationships
with customers, third-party vendors and systems integrators,
concentration of revenues in a relatively small number
of customers, existence of errors or defects in products,
ability to successfully manage growth, significant current
and expected additional competition and the need to
continue to expand product distribution and services
offerings. Siebel is a trademark of Siebel Systems,
Inc. and may be registered in certain jurisdictions.
All other product and company names mentioned are the
property of their respective owners and are mentioned
for identification purposes only.
"Gartner"
Strategy Remains Key for CRM, 11 April 2002
Beth Eisenfeld and Debashish Sinha
Return
to List of Press Releases